The Bootstrapper’s Growth Stack

A founder asked the community for the best SaaS email stack (journeys, reminders) and landing page guidelines looking for affordable "one-stop" solutions.

The community’s (and experts) advice on building your growth engine:

• Deliverability is Content, Not Code. Don't stress about the "Promotions Tab." Gmail’s algorithm decides where you land based on engagement. You can't "force" the inbox, but you can optimize your content structure (clean HTML, valuable text) to improve your odds.

• Go Affordable & Scalable. While Salesforce and Mailchimp were mentioned, for a bootstrapped budget, look at tools like Brevo, MailerLite, or Zoho Campaigns. They offer generous free tiers and robust automation without the enterprise price tag.

• Landing Page 101: Clarity Wins. There’s no magic design, but there is a formula: Clear Value Prop "above the fold," social proof (logos/testimonials) early on, and a single, clear Call to Action (CTA). Don't bore them with features but sell the transformation.

• Separate Your Streams. Pro tip: Use different systems (or at least different subdomains) for your "Transactional" emails (password resets) vs. your "Marketing" emails (newsletters) to protect your sender reputation.

Bottom line:
Start simple. Don't overpay for enterprise tools like Salesforce in the early days. Focus on clean data and clear messaging to win both the inbox and the conversion! 🚀

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