Ghost-Proof Your Pipeline

Don't let logistics drain your funnel- here is the 4-step antidote to no-shows.

November 22, 2025 • Estimated Reading Time: 4 minutes

4-step antidote to no-shows.

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Creator DNA Drop

Preston from the community asked for help in increasing demo day show-up rates and removing friction in our GTM Slack channel.

The community’s tips for fixing a leaky funnel:

  • Get the Confirmation. The lowest hanging fruit: Unconfirmed meetings have a 90% no-show rate. Get an explicit "yes" and set automated reminders.

  • Sell the Value. It’s a positioning issue, not just workflow. Make the demo feel like a "can't-miss" solution to their specific pain points.

  • Qualify Ruthlessly. If the prospect doesn't check the qualification boxes, pause the meeting to avoid being ghosted.

  • Shadow Your Reps. The root cause is often the discovery call. Shadow calls to ensure reps are uncovering real pain points, then coach the team.

Bottom line:
Fix the logistics (reminders) first but remember: if the value prop is strong enough, they will show up! 📅

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As AI fundamentally reshapes content production and analytics, and organizations increasingly favor product-led growth, the traditional CMO mandate is being squeezed from all sides. This event gathers industry leaders to debate whether the Chief Marketing Officer title is simply evolving or if it is destined for obsolescence by 2027. The panel will explore how automation, RevOps consolidation, and cross-functional growth ownership are rewriting the playbook for modern marketing leadership.
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