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Stop Guessing, Start Closing
The Power of Hiring Signals
Why "Help Wanted" ads are your best source of high-intent leads.
A founder building an Analytics SaaS asked the GTM Slack channel to rank lead sourcing strategies: Social Listening (complaints), Funding Rounds, or Hiring Signals.
The community’s verdict on finding the highest conversion potential:
→Hiring is the "Anchor" Signal. The consensus is clear: Hiring (e.g., for "Data Analysts") is the strongest signal because it proves budget and internal buy-in already exist. It isn't just intent; it's a "receipt" that the problem is real.
→Timing is Everything. Reach out before the new hire starts. The leadership team feels the pain most acutely while the seat is empty. Once the role is filled, the urgency to buy software often drops.
→Social & Reviews are for Research. Monitoring complaints on LinkedIn or "intent" on TrustRadius is great for sharpening your messaging (learning the language of the pain), but it often lacks the budget mandate needed to close deals.
→Funding is Just a Filter. Money in the bank doesn't equal urgency. Use funding data to filter your list, but rely on execution pressure (like hiring) to drive the actual outreach.
Bottom line:
Don't chase vague interest. Anchor your strategy on hiring signals because they are the only proof that a company has money, a problem, and an owner ready to solve it right now. 🎯
2025 Events Recap
In this session, we dove deep into the complexities of modern revenue operations, uncovering why execution so often breaks down regardless of how accurate your forecasting might be. We explored the critical blind spots that RevOps leaders are flagging for 2025 and discussed the urgent shift teams are making from static planning to adaptive, AI-powered operations. Furthermore, we broke down the new GrowthAI model to demonstrate how aligning pipeline, performance, and capacity is essential for driving predictable growth.
Although this event is over, the conversation is just beginning. We are already preparing for the next phase of innovation and can’t wait to show you what we have lined up in 2026. Thank you for being part of this journey with us, and we wish you a very Happy New Year!
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