Stop losing leads who don't book

A consultant asked in our Slack channel for advice on the best website lead capture method: Direct Calendar Link (low friction but high spam) vs. Contact Form (professional but potential drop-off).

The community’s advice on balancing friction and quality:

The "Hybrid" Winner. The pro move is to embed the calendar behind a form. Once they submit their details, they are presented with the booking page (via redirect or iframe).

The "Safety Net" Benefit. Why use a form first? If a prospect fills out the form but drops off before booking a time, you still have the lead. With a direct calendar link, if they don't book, they leave no trace.

Friction is a Filter. Don't be afraid of a little resistance. Adding hurdles (like a form or mandatory qualifying questions inside Calendly) ensures only serious prospects make it to your calendar, filtering out the "sales pitchers."

Start Lean. If you are early-stage, start with just the calendar to maximize volume. If (and when) the spam becomes annoying, graduate to the Form + Calendar model.

Bottom line: 
Direct calendars are great for speed, but forms are better for control. The sweet spot? A form that auto-forwards to a calendar capturing the data and the meeting in one flow.