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- The hottest pipeline debate in our community came down to one uncomfortable truth.
The hottest pipeline debate in our community came down to one uncomfortable truth.
What the RevGenius community is actually running to drive pipeline right now
What channel is driving the most pipeline for you?
Lots of tactics floating around. I wanted to know what's actually working, not what looks good in a QBR deck.
So I asked the community straight up.
53 replies. Outbound edged LinkedIn. Events tied it. And 8 people voted "other" which turned into the most interesting part of the thread.
Partnerships showed up loudest.
(Nine letters. No further elaboration needed)
70% of his revenue comes from referral partnerships. He pays 20% kickback when the industry standard is 10%. The pipeline comes to him.
Events made the most passionate case.
That last line landed. Because everyone in the thread knew it was true.
Ivan Ivanka is so bought in on events he's literally buying property in SF to run them constantly. The play isn't the event itself, it's everything before it. By the time someone gets an invite to your private workshop, they've already seen you on LinkedIn, gotten your email, and clicked your retargeted ad. You're not cold outreach anymore. You're familiar.
Inbound got the most tactical answer.
Evan Dunn runs a full-stack motion and routes all Gong calls through Clay to get qualitative attribution on where people actually heard about them.
Wole Bamgboye took a different angle entirely. Organic SEO and AI search. Then AI agents to handle what comes after the click.
Then Ivan reframed the whole question.
Picking one channel only makes sense when your ACV supports volume. For high-ticket, it's omnipresence. Ivan runs 59 AI agents across Claude, ChatGPT, Gemini, and Qwen, each routed to what it does best. Conversion in high-ticket B2B happens at touchpoint 5 or 6.
He had a lot more to say about how the system actually coordinates.
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