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- The RevGenius community voted on AI's first GTM casualty
The RevGenius community voted on AI's first GTM casualty
What operators actually think about AI and the future of GTM roles
Which GTM role is most in danger of becoming obsolete because of AI?
Evan Dunn and I were talking, and this question came up. So I threw it to the community.
SDR/BDR ran away with it. Content Marketing wasn't far behind. And then Kevin French walked in and changed the framing entirely.
It's not the role. It's the operating mode.
The funniest answer in the thread…
(13 laughing reactions. Some truths land better as jokes.)
Then someone said they'd already built the replacement
Wole Bamgboye isn't theorizing. He built AI SDR agents and says they work 200% better than a human could. Next on his list: RevOps; the data-heavy, repetitive parts of it. Strategic architecture stays human.
The most complete take in the thread!
AI doesn't replace roles, it separates people within them. His framework: AI makes 10X producers 100X. It makes 1X producers 1.2X. The uncomfortable part: most people are 1X producers.
Then Evan Dunn dropped a legal curveball
Using AI to cold call is already illegal or near-illegal in the US and most G20 nations. That creates a natural carveout for human SDRs on the phone, not because AI can't do it, but because it legally can't.
The closing reframe
RevOps is barely a decade old. Demand Gen was invented 7 or 8 years back. Everyone in this community is currently doing a job that replaced someone else's old way.
Two choices: learn the new systems or get outgrown by them. Same as it always was. Just faster this time.
What's your take?
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