You Were Never Meant to Work Like This

The Tactical Shift:

There’s a reason hustle feels hollow now.

Because it was never real work. It was performative survival.

AI didn’t come to take your job.

It came to show you which parts of it were never worthy of you.

The 5 Ages of Work (and What We’re Leaving Behind)

Break the Hustle Spell

Let’s call it:

• Hustle was never mastery. It was martyrdom.

• Biohacks were sold as salvation.

• Calendars became cages.

• Burnout became branding.

And we are done with all of it.

What Replaces It?

Work that breathes.

Work that belongs.

Work that remembers who you are.

• Joy is not weakness.

• Rest is not regression.

• Presence is not a perk. It’s the point.

For GTM + RevOps Leaders

 Your job isn’t to move faster.

It’s to move cleaner.

Clearer. With purpose.

Automate the admin.

Amplify the meaning.

Design systems that let your people feel human again.

 Ask Yourself:

• What are you still doing because hustle told you to?

• What can you release to automation without guilt?

• What would it look like to work from your center, not your survival pattern?

Tactical Prompt for Your AI

“Write a weekly ops brief that reduces overload, restores signal, and centers the team around what actually matters.”

Final Word

You weren’t built for busy.

You were built to create from breath, not panic.

In the age of AI, your job isn’t to out-hustle. It’s to out-human.

On the Pod: Why RevOps Isn’t Broken, The Story Is

In this week’s episode of Revamp, Karthi Ratnam (co-founder of RevGenius + Audience Haus) joins Mark Lerner to talk about one thing:

RevOps was never meant to be the cleanup crew.

 The big takeaways:

• RevOps isn’t tactical. It’s trapped in a tactical narrative.

• AI won’t fix bad systems, but it will expose them.

• The title “Ops” implies execution, but what RevOps actually does is architect revenue.

• This is RevOps’ moment to reclaim its role as the single source of GTM truth.

• And “GTM Engineer”? Just another name for what RevOps should’ve been all along.

 “The problem isn’t the tech, it’s the story. And it’s time we rewrote it.”

 Listen and share

CREATOR DNA DROP #04

“I don’t just ship faster. I ship freer.”

“I don’t just delegate. I discern.”

“And when I build, I do it with rhythm, so real work can breathe again.”

Why This Matters

We’re not here to hustle harder.

We’re here to return to rhythm, the kind of clarity that automation alone can’t deliver.

In the world of AI, speed is a given.

Coherence is the edge.

And presence? That’s the real moat.

Revenue Creators don’t use AI to escape the work.

We use it to return to the right work.

We’re not building faster for faster’s sake.

We’re building systems that feel like something.

This isn’t about being prolific.

It’s about being precise, with energy, attention, and truth.

This Is Your Line in the Sand

You don’t burn out because you can’t keep up.

You burn out because you’ve been trying to perform in systems that forgot what you’re here to do.

You weren’t built to babysit CRMs.

You weren’t hired to click buttons.

You were brought in to design flow. Lead signal. Create movement.

Sameness Hall of Shame

Where tired tactics go to die, and legends are reborn.

Last week, we canceled Persona Theater.

This week?

We’re ripping off the glitter and calling out the Vanity Metrics Masquerade.

This Week’s Offender:

Vanity Metrics Masquerade

Measuring the wrong thing, beautifully.

We’ve all seen it:

Open rates that look impressive…

(but don’t move pipeline)

 “Impressions” as proof of impact…

(but zero resonance)

MQLs flowing in like confetti…

(but sales doesn’t call them back) 

NPS score goes up…

(but renewal sentiment quietly tanks)

The Problem:

Vanity metrics tell a story.

Just not the one that matters.

They’re easy to track.

Easy to present.

But dangerously easy to hide behind.

If your dashboard makes you look good, but your growth still feels stuck.

You’re not tracking performance.

You’re performing performance.

Here’s what we say:

• If it looks good but explains nothing, it’s a red flag.

• If you can’t connect it to a business decision, it’s noise.

• If it soothes the exec team but blinds the GTM team, you’re in a metrics mirage.

Rebuild It with Soul

Ask:

What are we pretending to measure… instead of what we need to feel?

Start tracking:

• Emotional gravity (who’s quoting your narrative back to you?)

• Signal strength (how aligned is the market with your truth?)

• Manual work reduction (what’s AI actually unblocking?)

• Value echo (is your message repeating back through customers and community?)

• Buyer clarity (can your ICP explain your product in their own words?)

Try this:

Instead of:

“We got 400k impressions.”

Say:

“120 people bookmarked it. 37 quoted our category language in the wild. 6 asked to use it with their teams.”

That’s not vanity.

That’s velocity with soul.

Got a dashboard full of fluff?

Or a metric you secretly hate reporting on?

👉 [Submit Your Shame]

We’ll roast it with love, and maybe redesign it with soul.

Next Week:

 “Content Calendar Cosplay” -  When your marketing plan is just vibes and national holidays.

Let’s make marketing dangerous again.

Let’s measure what moves people. Not just what flatters us.

Hall of Earners: Digital Chips Awarded

These legends moved differently this week:

Challenger Mindset: Sara Bettaieb — asked a bold question on how to pay commissions during sales ramp-up, sparking a lively debate. She pushed the community to rethink norms and raise the bar on rep support.

Consistency Queen: Akshaya Ravi - showing up strong across the community with steady energy and presence over the last 7 days. A real one.

Insight Seeker: Rassam - dropped a 🔥 thread in chat-GTM exploring how to market a CustomGPT that integrates with LinkedIn. He challenged default advice, reframed the problem, and sparked a smarter, more strategic convo.

Want your name here? Check out our brand-new community hub, and join the conversation! - 👉  RevGenius Community Hub

Welcome to the Resistance

The movement’s growing.
 The energy’s shifting.
 And the real ones are stepping up.

Recently confessed live at the X-Factor Roundtable:

• Mahak Vedi

• Jeremy Steinbring

• Craig Paris

 We gathered RevOps leaders for a no-fluff, high-voltage roundtable—and three bold voices dropped their guard and joined the Resistance in real time.

The confessions? They will be shared soon.

Check out our brand-new community hub, and join the conversations! - 👉 RevGenius Community Hub

Revenue Creators’ Library 

Coming up on June 11th: The next Revenue Creator Movement!

We’re doing it again, and going even bigger.

• We’re saying goodbye to boring blue and launching our bold new yellow identity on LinkedIn.

• Over 4,000 members will update their profiles and flood the feed with fresh ideas and fearless energy.

And we want you with us!

• Post on LinkedIn between 10–11 AM ET on June 11

• Share the new branding + your message as a Revenue Creator

• Tag @RevGenius and drop your post link in the channel

• Add “RevGenius Member” to your LinkedIn Experience section

We’ll give you everything you need, visuals, templates, and a quick guide to make it easy.

Want in?
Email [email protected] with:
“I want to be part of the Revenue Creator Takeover.”

Where culture, community, and creation collide, we rise.

Don’t Send This to Legal 

“ABM is overhyped. Just another buzzword.”

ABM sounds good in theory.
But most teams are just renaming their outbound and calling it innovation.

That’s why in the next GTM Hot Takes episode, we’re challenging the playbook.

Is ABM really strategic or just marketing speak with no real execution?

👉 Join the next session on June 19th!

RevGenius isn’t another newsletter or event series.

It’s where the loudest minds and quietest geniuses gather to rewrite the revenue playbook.

Want your brand front and center in the movement that’s redefining GTM from the inside out?

👉 [Book a Partner Strategy Call]

 You bring the belief. We’ll bring the builders.