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Revenue Creator

RevGenius' Newsletter supporting the rise of the Revenue Creator. Join 50k visionaries, challengers, and builders breaking free of sameness.

Written by

Jared Robin

If It Needs a New Tab, It Doesn't Ship

How Lindsay Rothlisberger recovered up to $2.6M in selling capacity at Zapier without replacing a single rep.

Jul 4, 2026

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4 min read

The Death of the Deliverable

Jason Mellet stopped sending Google Docs, PDFs, and slide decks to clients. Eva M walked through the five moments where that call breaks.

Jul 1, 2026

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4 min read

Indecision is Winning

Every enterprise revenue team has a competitor they're not tracking. It closes 42% of their pipeline and it isn't a vendor.

Recap: Turning POC’s into Revenue - A Framework for Winning Enterprise Evaluations

Jul 1, 2026

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8 min read

Recap: Turning POC’s into Revenue - A Framework for Winning Enterprise Evaluations

A POC costs $35K to $70K to run. Six out of ten end in no decision. Three operators broke down why, and what the winners are doing differently.

Jun 27, 2026

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3 min read

RevGenius Coffee Talks

An hour of founders, GTM leaders, and operators getting together to share what they're building, learn from each other, and have real conversations every Thursday.

Stop Treating Events Like Lead Gen. Start Using Them to Accelerate Pipeline.

Jun 24, 2026

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3 min read

Stop Treating Events Like Lead Gen. Start Using Them to Accelerate Pipeline.

Nick Bennett's best events fill a dinner with eight people already in your pipeline.

Jun 20, 2026

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3 min read

RevGenius Perks Are Live

Member-only offers from the partners we've hosted, demoed, and run ourselves, now living in one place.

Capacity, Context, and the Quiet Pipeline Problem

Jun 17, 2026

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5 min read

Capacity, Context, and the Quiet Pipeline Problem

Zapier, HubSpot, Clay, and Lusha all deployed AI and got their reps' time back. The pipeline lift it was supposed to buy hasn't shown up yet.

Recap: From Hype to Impact - Revenue Optimization in 2026

Jun 16, 2026

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9 min read

Recap: From Hype to Impact - Revenue Optimization in 2026

Lindsay Rothlisberger, Lucy Alexander, Davide Grieco, and Elad Uzan stopped chasing AI hype and started measuring what moves pipeline.

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Archive

If It Needs a New Tab, It Doesn't Ship

The Death of the Deliverable

Indecision is Winning

Recap: Turning POC’s into Revenue - A Framework for Winning Enterprise Evaluations

RevGenius Coffee Talks

Stop Treating Events Like Lead Gen. Start Using Them to Accelerate Pipeline.

RevGenius Perks Are Live

Capacity, Context, and the Quiet Pipeline Problem

Recap: From Hype to Impact - Revenue Optimization in 2026

Revenue Creator